ABOUT

Anna Galaganenko was born in the South of Russia. At the age of 20, she moved to Milan, where she enrolled at the Instituto Marangoni Fashion School to follow her dream of becoming a fashion designer and couturier. 

After completing her postgraduate studies at Marangoni, she had internships with different designers, including Vika Gazinskaya and Viktor&Rolf.

 

In 2017, Anna established her own brand in Milan and presented her first collection during the Paris Fashion week in 2019

 

The label evolved from perfectly tailored shirts with elaborate designs in exquisite materials to complete collections with playful dresses, imposing coats and Anna’s signature denim pants and jackets, all reworked and produced in Italy.

 

Since her first collection, sustainability has been the linchpin of the brand. Retired second-hand men’s shirts formed the building block for new creations. Anna deconstructed modified and rebuilt the derelict shirts to breathe new life into them as tailored shirts and dresses. 

This methodology also has been translated in the production process through the reuse of dead stock and unsold items to avoid waste and up cycle each piece.

 

For the AW 2021 collection, in addition to the up cycling her own fabric leftovers, Anna used scraps, snippets and fallout fabric from her suppliers allowing her to give the wasted bits a new life in a “re-invented fabric”.  Drapings of silk scraps were added to complement the shirts, the denims were washed, re-worked, turned into yarn and woven into clothing